Chandler, Ariz. -- Horizon has created a unique and beneficial "image-building" program, available exclusively to landscape contractors, called the Horizon Marketing Toolkit. It offers a comprehensive menu of strategies and materials to help contractors promote their services and establish themselves as leading local professionals.
"At Horizon, we offer our customers more than just professional products and services at competitive prices," Phil Stephens, vice president of sales and marketing, Horizon said. "We see our customers' needs and deliver the tools they have to have to survive in the economic downturn. It's all part of Horizon's Business Builder Program -- products and programs designed to help landscapers succeed."
The Horizon Marketing Toolkit program offers contractors various customizable items including direct mail postcards, business cards, on-the-job signs and door hangers that contractors can use to reach new customers and promote their business -- all at a nominal cost. The elements contained in the toolkit are meant to generate a powerful and appealing image for their company.
The toolkit even features a range of Web-based ideas to fit every contractor's level of internet participation. Horizon can help contractors create a Web site and link it to search engines and landing pages.
"Contractors can select between three kits designed to fit their needs and budget," Stephens said. "Horizon will help them customize the kits with their company's name, contact information and the specific services they provide."
Arrange a meeting with your Horizon representative and discuss your marketing future by calling 1.800.PVC.TURF or register online at www.horizontoolkit.com.
About Horizon
Horizon is a professional distributor that sells a variety of products and services to the green industry professional with over 60 Horizon stores in the Western US, Texas, Georgia and North Carolina. It offers customers the industry's widest choice of irrigation, landscape, specialty and professional lawn care products, including top quality brand names like Hunter, Toro, Irritrol, Exmark, Echo, Shindaiwa, Pavestone, Vista Professional Outdoor Lighting, Barrett Pumps, Tucor and Monsanto.
About Pool Corporation
Headquartered in Phoenix, Arizona, Horizon is part of the Pool Corporation (NASDAQ/NM:POOL) family of companies. POOL through its SCP and Superior Pool Products network is the largest wholesale distributor of swimming pool supplies and related products. Currently, POOL operates 272 sales centers in North America and Europe, through which it distributes more than 100,000 national brand and private label products to over 70,000 wholesale customers. For more information about POOL, please visit www.poolcorp.com.
